Can an ad campaign ignite a fire?

CelebrateART Guerrilla Advertising Campaign

Rice University, Houston, TX  | Spring 2012

CelebrateART is an annual campus-wide festival at Rice University meant to raise artistic invigoration and awareness. As publicity director, marketing for an unestablished, inaugural event was a heavy charge, and required an “attention grabbing” campaign. GuerrillaART is an overnight installation-based marketing campaign that puts multiple art pieces around campus, involving CelebrateART.